Watch this episode on YouTube: https://youtu.be/wa67iUnOXgM
Today we welcome Verl Allen, the CEO of Claravine, a company that helps leading brands take greater ownership and control of their data from the start, for better decisions, stickier consumer experiences, and increased ROI. We have an interesting discussion around data quality challenges facing organizations today.
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About Our Guest:
Verl Allen brings 20+ years of experience helping brands transform digitally while at Ancestry, Omniture and Adobe. During this time he helped accelerate the emergence and growth of SaaS applications within the enterprise while leading strategy and corp dev at Omniture and Adobe Experience Cloud. In 2018, he joined Claravine to address the emerging opportunity to support these same brands to address the growing challenge of data quality that was inhibiting their ability to derive the promised returns from their software and other digital investments. Today, Verl serves as CEO at Claravine which is working with hundreds of the leading global brands to address data integrity issues through the use of The Data Standards Cloud.